Digital Marketing and SEO

Digital marketing is the practice of promoting products, services, or brands through digital channels, such as the internet, social media, search engines, mobile apps, email, and websites. It encompasses a wide range of strategies and techniques that businesses use to connect with their target audience, increase brand visibility, and drive sales or leads in the digital space. It is no news that marketing has gone beyond the usual word of mouth method or broadcasting via television, billboards or even newspapers, especially with the advent of social media platforms. We can now carry out business operations online, so we have several online businesses growing exponentially. 

One of the core components of digital marketing is Search Engine Optimization (SEO), which focuses on improving a website’s visibility on search engines like Google. It aims to increase the quality and quantity of traffic to a website by improving its rankings in organic (non-paid) search results. SEO is essential for businesses to get noticed online and stay competitive. This involves optimizing a website to rank higher in search engine results, which increases its visibility to users searching for relevant keywords or phrases. The higher a site ranks, the more likely users are to click on it.